Menopause Out Loud - The Capitol Theatre
A hugely successful U.S. based musical franchise named Menopause the Musical that has played to over 6 million people in 14 cities worldwide. The Challenge: Branding this show under different name and promoting a venue that was an event venue in a neighbourhood that did not have a theatre going audience. The show sold out quickly and became Toronto’s longest running musical theatrical event for over 10 months in 2006/07. Goal: To educate the media about the uplifting and inspirational messages in this show and to obtain continuing press coverage despite poor reviews by media in the U.S. and in Toronto after opening night. The Solution: The show became an instant hit with many women seeing the show more than once. Word of mouth PR and marketing was used to generate on going interest in the show by creating promotions, contests and inviting influencers to selected shows. Result: Show has now run for over a year, is playing to sold-out crowds every night and moved into new larger theatre (The Panasonic Theatre operated by LIVE NATION) at the end of March 2007. Menopause Out Loud! is a household name and has a reputation as a must-see show for women in the Greater Toronto Area.
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